This post will explore the creative and fun ways cartoons can be used for your business’ marketing campaigns.
One reason to use cartoons in marketing is that they are very easy to read and grab people’s attention using simple graphics and contrasting colours while usually containing very little text that needs to be read to understand the meaning. This will lead to people understanding the message you wish to impart very quickly with a minimum of effort.
Due to people associating cartoons with fun everyone will read them hoping that it will make them laugh. Most people will spend around 10 seconds pondering the cartoon and its meaning and joke. Simply inserting your company’s message within a joke like this will leave them pondering both the joke and the message and may lead the reader to read further down in the email or blog to find out more.
Cartoons also create fans when they are given in regular installments. For example: if you always include a cartoon with a funny joke in an email campaign, people will learn that they get a funny joke whenever they open your email and in the future will happily open it and read it. You can also create a regular character, which lets people become attached to them and wish to read each of the cartoons in the marketing emails. This can take time but can even become an important brand icon.
Cartoons are also very versatile and can be used in many different areas of marketing, in the same way the company logo can. For example: if a cartoon joke used in a blog post becomes popular you could use it on a postcard, which may lead a fan of this cartoon or character to keep the postcard and hang it on their fridge or decorate their workplace with it extending the time the advert will be seen.
Cartoons can explain very difficult and complex ideas in a far simpler and easy to understand way. If you need to teach your customers about a new piece of technology for instance a cartoon could make this process far easier.
Cartoons also lighten the mood. There are some businesses that despite being extremely important can be rather boring to talk about, such as: insurance or banking. One way to lighten the mood or grab people’s attention is to use a cartoon joke.
Today we’ll have a look at ‘criticism’ – I always try to refrain from being critical when my wife is doing something I don’t want to do! Here’s a cartoon that was born out of a recent decorating project – along with a few of my favourite quotes…
Sandwich every bit of criticism between two thick layers of praise. ~ Mary Kay Ash
Any fool can criticize, condemn and complain.. and most fools do.~ Dale Carnegie
Don’t let anyone say you can’t do it. ~ John IlhanAnd my favourite…Never criticize your spouse’s faults; if it weren’t for them, your mate might have found someone better than you! ~ Jay Trachman
The above cartoon was produced for a ‘His ‘n’ Hers’ calendar some years ago.
If you’re going to make the incredible effort to be born, then why not live your life to the MAX. It makes sense, doesn’t it? Why do it half shod? Why only let the throttle out half way? Put your foot flat to the floor, spin the wheels, burn some rubber and let loose with a ‘Yahoo’ as you tear up the road in your supercharged hot rod of a life that is yours to live. Too many of us try to play it safe and at the end of the road we find ourselves trapped in self-imposed security. But you know and I know that there’s only one life to live, so let’s LIVE it.
When commissioning cartoons… Pick TWO of the three options!
Good+Fast = Expensive Choose this and I’ll postpone every other project on my drawing board, my round of golf or give up my footy match ticket and work day and night to get your job done. It WILL NOT BE CHEAP though!
Good+Cheap = Slow Choose good and cheap and I’ll still do a great job at a discounted price. But you’ll have to be patient while I fit you in after my higher paying clients, updating my web site, going down the gym, my footy matches, rounds of golf and liquid lunches!
Fast+Cheap = Inferior Choose this option at your peril. It will still be delivered on time but it will be inferior, as many corners as possible will be cut. You know the saying ‘You get what you pay for!’ The least favorable option in my opinion!