Royal Wedding Fever – Harry and Meghan

The world is going Royal Wedding crazy.
Talking of which, I had to send back my invite to Harry and Meghan’s because of the pressure of work.
I’m afraid WORK comes first with me! (Remember that when you’re looking to commission a
cartoon of couple marooned on a small desert island, their boat is wrecked she is reading a message in a bottle.

Ways to use cartoons in business…

This post will explore the creative and fun ways cartoons can be used for your business’ marketing campaigns.

One reason to use cartoons in marketing is that they are very easy to read and grab people’s attention using simple graphics and contrasting colours while usually containing very little text that needs to be read to understand the meaning. This will lead to people understanding the message you wish to impart very quickly with a minimum of effort.

having a bad day, prisoner in jail has dug an escape tunnel but is unknowingly inches away from breaking into a sewer from the bank of prison toilets

Due to people associating cartoons with fun everyone will read them hoping that it will make them laugh. Most people will spend around 10 seconds pondering the cartoon and its meaning and joke. Simply inserting your company’s message within a joke like this will leave them pondering both the joke and the message and may lead the reader to read further down in the email or blog to find out more.

Cartoons also create fans when they are given in regular installments. For example: if you always include a cartoon with a funny joke in an email campaign, people will learn that they get a funny joke whenever they open your email and in the future will happily open it and read it. You can also create a regular character, which lets people become attached to them and wish to read each of the cartoons in the marketing emails. This can take time but can even become an important brand icon.

Cartoons are also very versatile and can be used in many different areas of marketing, in the same way the company logo can. For example: if a cartoon joke used in a blog post becomes popular you could use it on a postcard, which may lead a fan of this cartoon or character to keep the postcard and hang it on their fridge or decorate their workplace with it extending the time the advert will be seen.

Cartoons can explain very difficult and complex ideas in a far simpler and easy to understand way. If you need to teach your customers about a new piece of technology for instance a cartoon could make this process far easier.

Cartoons also lighten the mood. There are some businesses that despite being extremely important can be rather boring to talk about, such as: insurance or banking. One way to lighten the mood or grab people’s attention is to use a cartoon joke.

Criticism is easy, art is difficult ~ quote by Philippe Destouches

Today we’ll have a look at ‘criticism’ – I always try to refrain from being critical when my wife is doing something I don’t want to do! Here’s a cartoon that was born out of a recent decorating project – along with a few of my favourite quotes…
His 'n' Hers cartoon of couple doing the wallpapering - she's papering horizontally as opposed to vertically
Sandwich every bit of criticism between two thick layers of praise. ~ Mary Kay Ash
Any fool can criticize, condemn and complain.. and most fools do.~ Dale Carnegie

Don’t let anyone say you can’t do it. ~ John IlhanAnd my favourite…Never criticize your spouse’s faults; if it weren’t for them, your mate might have found someone better than you! ~ Jay Trachman

The above cartoon was produced for a ‘His ‘n’ Hers’ calendar some years ago.

Cartoon doodle scribe – Napoleon Hills 17 Principles of Personal Achievement!

Napoleon Hill’s work deserves to be illustrated in a cartoon doodle scribe!

For years and years I’ve been referring back to Napoleon Hill’s 17 Principles of Personal Achievement – and I put a lot of my success down to this great man and his work. I was looking for a motivational project to work on in my spare time to practice my cartoon doodle scribing, so thought now that’s a good one to work on.

Remember though, that cartoon whiteboard animations can be used to illustrate problem solving, product explainers, a new start up business or a presentation. Call Richard to discuss yours on 01246 209034 or email.

It  looks like it will be a long drawn out project though – so here’s what I’ve done so far…

If you would like to commission a cartoon doodle scribe to promote your business or to explain how a product work call Richard on 01246 209034 or email.