Opportunities – You’ve Got To Grab Them By The Balls!
Opportunities – When you come across them You’ve Got To Grab Them By The Balls! Or if you want to get nowhere in life just do what this old git is doing…
Opportunities – When you come across them You’ve Got To Grab Them By The Balls! Or if you want to get nowhere in life just do what this old git is doing…
Just this past week I took on the role of coaching my son’s soccer team. The only way I would agree to do this though was to get each of the players written agreement that they would attend all training sessions.
I appointed a Manager, who is one of the fathers of one of the team members, and three of the best players to assist me as assistant coaches.
And then first up my aim was to create a vision for winning, take a whole bunch of individuals and form them into a team, and concentrate on getting them fit or conditioning them so that they could last the games and the season with a limited number of injuries.
Those same principles can be applied to living a successful life…
1. A VISION FOR WINNING
Without a vision people perish. Without a goal you will lack purpose and direction.
Each time I expand my business I need to renew my vision. And it is the vision that allows me to grow and to expand. First the vision, then the reality.
So if you want to win in life you first need to get a vision of winning. See yourself succeeding. Write down the life you see yourself living. Review it regularly and then step out of the boat and walk on the water. You will not drown. The vision will carry you through storm and wind. And before you know it, you will be living the vision and be ready to create yet another vision that goes even further beyond your wildest dreams.
2. PLAY AS A TEAM
You can’t do life alone. Solitude is only meant for lives for a short time. In order to grow you need to be part of a team.
A successful businessman once told me that the day he started to become rich was the very first day he hired someone in his business. I have recently hired an additional 9 people in my business and even though the expense for me at this time was a stretch, already the stretch is paying handsome dividends and I’m starting to be freed up like never before to do those things that I really need to do.
3. CONDITION YOURSELF FOR THE GAME OF LIFE
If you do not spend the correct time in preparation you could find yourself running out of steam. So spend time building your heart, your mind and your spirit. As the good book says, you find more about a person in a crisis than at any other time. That’s when the true character of an individual is revealed.
So prepare yourself by soaking yourself in a positive environment, reading positive books and being surrounded by positive groups of people.
The other day, as I was interviewing a salesperson for my business, he asked me how I dealt with stress. My response was ‘I pray’. That is one part of conditioning that has carried me through some of the roughest and treacherous periods of my life. But the habit of prayer also sustains me when the seas of my life are calm. Whether rough or smooth I have learnt to condition my life.
This post will explore the creative and fun ways cartoons can be used for your business’ marketing campaigns.
One reason to use cartoons in marketing is that they are very easy to read and grab people’s attention using simple graphics and contrasting colours while usually containing very little text that needs to be read to understand the meaning. This will lead to people understanding the message you wish to impart very quickly with a minimum of effort.
Due to people associating cartoons with fun everyone will read them hoping that it will make them laugh. Most people will spend around 10 seconds pondering the cartoon and its meaning and joke. Simply inserting your company’s message within a joke like this will leave them pondering both the joke and the message and may lead the reader to read further down in the email or blog to find out more.
Cartoons also create fans when they are given in regular installments. For example: if you always include a cartoon with a funny joke in an email campaign, people will learn that they get a funny joke whenever they open your email and in the future will happily open it and read it. You can also create a regular character, which lets people become attached to them and wish to read each of the cartoons in the marketing emails. This can take time but can even become an important brand icon.
Cartoons are also very versatile and can be used in many different areas of marketing, in the same way the company logo can. For example: if a cartoon joke used in a blog post becomes popular you could use it on a postcard, which may lead a fan of this cartoon or character to keep the postcard and hang it on their fridge or decorate their workplace with it extending the time the advert will be seen.
Cartoons can explain very difficult and complex ideas in a far simpler and easy to understand way. If you need to teach your customers about a new piece of technology for instance a cartoon could make this process far easier.
Cartoons also lighten the mood. There are some businesses that despite being extremely important can be rather boring to talk about, such as: insurance or banking. One way to lighten the mood or grab people’s attention is to use a cartoon joke.
Don’t let anyone say you can’t do it. ~ John IlhanAnd my favourite…Never criticize your spouse’s faults; if it weren’t for them, your mate might have found someone better than you! ~ Jay Trachman
The above cartoon was produced for a ‘His ‘n’ Hers’ calendar some years ago.
Recent Comments